Planos para

seus Planos

Art Direction Matheus Mauad, Carol Gambôa, Chrisley Sousa / Motion Design Nicole Rachid / Copy João Freire / Creative Director Taidje Gut / CCO Fabio Simões / Photography Urso Morto

Reality can be beautiful.

Planos para seus Planos is Nubank's first campaign that shows and tell real clients stories. A documentary showing real plans and how Nubank can help achieving them.

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A limited edition planner was designed to help our customers make their plans come true.

We put them for sale in our online store.

Don’t even try to buy them. They’re all sold out :(

A real planner with real stories

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THE PLAN FILTER

THE PLAN FILTER

We also made a “Plan Filter” for Instagram, which will make people tell their plans for 2022 in a fun and shareable way

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