Conexões PJ
Art Direction Carol Gambôa, Lorena Costa / Motion Design Felipe Daniel / Copy Alê Garcia / Creative Director Isa Devooght, Lais Cantelli, Guilherme Falcão / Film Production Phono
Speak, and we’ll listen.
Conexões PJ is a videocast from Nubank hosted by Carol Paiffer (one of the sharks 🦈 from Shark Tank Brazil). We provided a platform for entrepreneurs to discuss their struggles and successes, with valuable tips for those who also run their own businesses.
We needed to develop a mature and elegant visual style for the business audience, while still being modern and aligned with the brand’s visual guidelines. The idea of connection was applied from the logo to the filming set.
