Brahma Duplo Malte GTA Launch

How to launch a brand new beer in Brazil while every bar is closed due to Covid 19?

We did the very first beer launch inside a GAME. Using a exclusive 18+ GTA server, our project gave birth to a Brahma Bar, and brand activations in virtual reality.

More than 1.3MM players join the party on the first day and #BRAHMANACIDADEALTA became a trending topic on Twitter.

Art Direction / Carol Gambôa

Copy / Airton Dias

Creative Director / Felipe Petroni

CCO / Claudio Lima